Drawing and Painting Supplies Industry Statistics

Visual art, specifically painting and drawing, is a centuries quondam tradition and pastime. What might surprise you is that today, painting and cartoon are non only still relevant, merely combined, they currently make up the virtually the nearly pop craft manufacture, co-ordinate to inquiry by AFCI (formerly the Arts and crafts and Hobby Association). Cheers to the wealth of research available from AFCI, we can get a clear picture of just who today'southward painters and illustrators are, equally well every bit how they approach their artistic craft.

According to AFCI, the painting and drawing craft segment includes painting, drawing, calligraphy, and printmaking. The organization defines painting and drawing every bit "creating images or designs by manus utilizing paints, inks, pastels, charcoal, pencil, or watercolors."

For any brand that sells art supplies, canvases, or whatever other materials used for painting and drawing, knowing this craft segment inside and out is crucial to connecting with these passionate makers. (For more data, cheque out our postal service on modern crafter demographics, segments, and more.) In this post, we'll discuss the important statistics, current trends, and common motivations that help us define what painting and drawing mean to today'southward crafters.

Painting and Drawing Statistics

While the arts and crafts of painting and drawing encompasses a diverse group of artists, creatives, and hobbyists, taking a expect at these makers through the lens of statistics helps us discover what makes they have in common. Here are some of the almost relevant statistics we gleaned from AFCI's 2016 Creative Products Size of the Industry Study:

• 41 million people (over 18 years of age) participated in painting or drawing at to the lowest degree once in 2016.
• To define the popularity another manner, 55% of all crafters have role in painting and drawing (with many participating in other arts and crafts activities every bit well).
• 72% buy their supplies in a physical store, 7% outside a physical store, and 21% in a combination of both. (However, information technology's important to note that while many purchase in-store, painters and drawers are constantly researching the best products, reading reviews, and seeking advice from beau artists online.)
• Painting and cartoon crafters spent the most on their craft than any other category in the AFCI 2016 study - $vii.4 billion, which accounts for 16.9% of all arts and crafts spending.
• 73% of all painters and drawers go along the work they create.
• 49% of painters and drawers consider their experience with the craft "intermediate" - that's an opportunity for your brand to assistance them learn more than!
• 56% of painting and drawing crafters are female. 44% are male.
• 42% are aged 18-34, 38% are 35-54, and 20% are 55+.

While there'due south plenty more than to learn nearly painting and drawing equally a craft and a community, these numbers should help requite you an idea of the size, habits, and impact of this maker segment.

Painting and Drawing Trends

If you're interested in staying up-to-date on the topics painting and drawing crafters are interested in, as well as the management of their marketplace equally a whole, investigating industry trends is monumentally important. Keeping up with trends helps ensure that your messaging is relevant and interesting to these crafters. Hither are some of the biggest trends in painting and drawing today that your brand should be aware of:

• Calligraphy: Calligraphy, or the art of decorative hand-lettering, has grown exponentially in popularity for the past few years. Whether information technology'southward used for art prints, journaling, hymeneals invitations, or whatsoever other type of art that includes writing, calligraphy is an bonny pastime for new painters or those already experienced with inks and brushes. Calligraphy classes and supplies have become much more than accessible and widespread in recent years.
• Paint pens: Many painters (beginner and experienced) are also starting to adopt the use of paint pens in their arts and crafts for calligraphy and across. Paint pens offering a controlled application of pure pigments that can reduce mess and be used with or without water. Jordan Serpentini uses them to decorate her custom skateboard grip tape and helmets.
• Impactful colors: More than one source cites that bold, radiant colors are pop amidst visual artists in 2018. To create eye-communicable, contrasting designs that hold the viewers attention or lighten upwards a room, many painters are gravitating towards the brighter colors on the spectrum.
• Digital illustration: Finally, while painting and drawing rely heavily on the physical techniques of using one's hands, plenty of illustrators are also starting to incorporate digital tools into their process. Digitizing fine art using iPads or uploading hand-drawn sketches to an editing platform allows artists to create typography and illustrations that nonetheless feel organic within the digital spaces of social media and websites.

Painting and Drawing Motivations

Finally, in gild for your make to really fulfill the needs of painters and drawers, you need to understand what drives those needs and inspires artists to overcome the challenges of their arts and crafts. While every maker will take different reasons for doing what they do, hither's what you should know virtually the general motivations behind today's painting and cartoon crafters:

• As with many other craft segments, many were interested in art from a young age, and their hobby grows into a passion over a lifetime. From our interview series The Maker Files, nosotros've learned that it'south non uncommon for the beloved of painting and drawing to influence makers to transition into the craft from a different surface area of piece of work, like Susan, Shannon, and April did.
• For many painters and illustrators, the biggest motivation is being able to share their work with others. For David, the emotional response to something he'due south made is the reward he works toward.
• AFCI's study shows that people who pigment and draw connect the activity most strongly with feelings of joy and pride. Respondents to the survey indicated that painting and drawing are very special to them, and that they would securely miss the activity if they stopped doing it.

To put it somewhat merely, painters, illustrators, doodlers, and sketchers of all kinds detect joy in the ability to create beautiful images and designs with their easily. They're passionate nigh what they do, and they experience that creating art is an essential part of who they are. Information technology's something they like to do often, and to most, information technology's likewise something they feel they Demand to do in society to limited their inner selves and feel fulfilled. When your brand is ready to start connecting with the crafters in today'south painting and drawing industry, everything you practise should be based around encouraging and increasing those positive feelings.

Topics: Marketing to Makers, Painting and Drawing, Woodworkers

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Source: https://blog.anthonythomas.com/painting-and-drawing-craft-industry-insights

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